Hero Highway

Project Roam

Know they're safe. Every Mile...

The Problem
Home
Slide 1 / The Problem

Rising Everyday Threats

Families are navigating everyday life completely blind to hidden threats. Covert tracking devices have fueled a digital stalking epidemic, while legacy map apps offer zero real-time crime visibility—leaving you exposed to physical danger whether you are walking alone or driving through an unfamiliar area.

The Emotional Toll

The constant fear of the unknown creates chronic anxiety. Parents are trapped in an endless cycle of "Did you make it safely?" texts, causing constant stress and strained relationships.

The Market Failure

Current apps are entirely reactive. They only pinpoint location after danger occurs, force families to use multiple fragmented apps, and offer zero protection against covert, unwanted tracking.

Abstract Security Illustration
13.5M+
Stalking Victims

Over 13.5 million people are stalked annually in the U.S., with Bluetooth tracking devices rapidly becoming the weapon of choice for predators.

2-3X
Safety Risk

Travelers face a 2-3x higher crime risk in unfamiliar areas while relying on traditional, blind navigation routing.

1M+
Vehicle Thefts

Over 1 million vehicle thefts occur annually, with a staggering 42% happening targeted at gas stations and rest stops.

68%
Parental Anxiety

68% of parents experience chronic anxiety regarding their family's safety during travel without proactive monitoring.

The Solution
The Problem
Slide 2 / The Solution

Stop reacting to emergencies.
Start preventing them.

Proactive Safety Maps

Our maps use live data to actively route you around dangerous neighborhoods before you even get close.

Anti-Stalker Protection

Automatically detects and alerts you if an unknown tracking device is moving with you or your family members.

Smart Driving Alerts

Get automatic notifications for speeding or sudden stops, and know exactly when your kids are dropped off or picked up.

The Ultimate Family Hub

Replaces messy group texts and scattered schedules with a single app for family chat, shared calendars, and tracking.

Learns Your Routine

The app learns your family's normal daily routes, making check-ins faster and route suggestions smarter over time.

Dynamic Worry Score

Instantly evaluate any location with our proprietary Worry Score, which analyzes live crime data to accurately assess real-time risk.

The Market
The Solution
Slide 3 / The Market

The Market Opportunity
National Scale

TAM
Total Addressable Market
$6.0B

Calculated directly from the 33.6 million U.S. families with children. In standard SaaS modeling, this assumes the total audience engaging with our core $180/yr Premium tier.

SAM
Serviceable Addressable Market
$3.3B

Based on the proven 55% of U.S. families (~18.4 million households) who are already pre-conditioned, actively using legacy location-sharing or tracking tools.

SOM
Serviceable Obtainable Market
$144M

By capturing 15% of the U.S. SAM over 3-5 years. Unlike theoretical ceilings, this strictly uses our **$52 blended reality** (20% conversion) to perfectly mirror our actual financial projections.

$5 – $50 Monthly Subscription Tiers
10 – 15% Target SAM Capture
3 – 5 yrs Revenue Timeline
Execution
The Market
Execution / Phase 1 Playbook

The Phase 1 Playbook

To capture the national market, we are executing a disciplined roll-out. We are alpha testing in Atlanta, GA, with plans to officially launch in a select few major U.S. cities.

The Alpha Test Ground

Our initial alpha test focus, Atlanta, consists of 40% households with children—our exact prime demographic.

The High-Risk Environment

With carjackings up 93% since 2019, Atlanta is the ultimate proving ground for Proactive Safe Routing and Anti-Stalker alerts.

Business Model
Execution
Slide 4 / Business Model

Revenue Streams

Designed for viral growth with multi-stream compounding monetization.

Consumer Subscriptions ($180 - $600/yr per paying family)

Basic tracking and safe routing are completely free to drive explosive, viral user growth. We monetize through high-conversion premium upgrades for Smart Driving Alerts, Anti-Stalker Protection, Extended History, and more.

Anonymized Safety Data

Our massive base of free users generates world-class, non-PII anonymized data on traffic flow, high-risk routing, and mobility trends. We license this data to city planners and real estate developers.

Family Friendly Brand Partnerships ($20/yr per free user)

Because Roam acts as a daily Family Hub, we hold the attention of a highly lucrative demographic: parents. We partner with family-focused brands to deliver high-value, curated perks and sponsorships directly to our users.

First Year Projections (100k Target Market)

Total Projected ARR
$5.2M
20k Premium Users → $3.6M
80k Free Users → $1.6M
$180 ARPA/yr Paid Users
$20 ARPA/yr Free Users
Baseline (Assuming 100% Free Users) = $2.0M ARR
Growth Potential
Business Model
Slide 5B / Growth Potential

Uncapped
Market Potential

Location-sharing and family tracking are mainstream necessities. Over 55% of the 33.6 million US families with children already use a tracking tool, providing a proven, immediate addressable market of ~20 million households.

Furthermore, Roam's proactive safe routing taps into the massive travel demographic. With 71% of Americans driving on their next vacation, we create an unparalleled user acquisition funnel far beyond basic neighborhood tracking.

Finally, our proprietary Anti-Stalker Protection unlocks a massive secondary market: college students and young adults. This demographic faces the highest rates of digital stalking, creating an expansive, highly-vocal new acquisition channel completely untouched by legacy family apps.

$489M
Life360 2025 Revenue

Life360 reached nearly 96M MAUs. The overall safety app market is exploding, estimated to grow from $2B today to nearly $6B by 2033.

2X
The iOS Premium

Apple users account for 70% of store spending and average $11/mo on apps, actively contributing double the revenue of Android users.

31%
iOS Conversion Rate

Family app subscription conversion is astronomically higher on iOS (22-31%) vs Android (9-15%). We are heavily targeting this demographic.

71%
The Travel Multiplier

Road trips continually rank as the #1 or #2 vacation type. Our real-time safety routing naturally acquires users entering unfamiliar areas.

The Team
Growth Potential
Slide 6 / Team

The Founding Team

Michael Caufield

Michael Caufield

CEO

9-year United States Air Force veteran | CEO & owner of Steadfast Security Solutions | Administrative & Creative Lead

Matt LaBrot

Matt LaBrot

CFO

10-year US Army veteran | Partner, CFO, & Administrative Director at Steadfast Security Solutions | Project Roam CFO

Brad LaBrot

Brad LaBrot

Chief Product & Tech Officer

10+ years in tech | Leads product design, architecture, and full development roadmap while contributing hands-on engineering work

Isaac Vaughn

Isaac Vaughn

Head of Information Security

Software Engineer at Northrop Grumman | Lead Developer for backend server code, infrastructure, SecOps, & dev tools | Technical Co-Lead for Jira and quarterly roadmap planning

Ammon Rees

Ammon Rees

Chief Software Architect

Android & iOS Backend Specialist with 14+ years of experience | Startup Architect | End-to-end app deployment & strategy

Braydon Rees

Braydon Rees

Software Developer

Dynamic Mobile Engineer specializing in high-performance native architectures | Expert in building fluid, multi-platform applications | Focus on modern UI/UX and scalable mobile infrastructure

Chris Caufield

Chris Caufield

Creative Director

13+ years of design experience | Photographic specialist | UI/UX designer | Adobe proficient